24th October 2016
IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
The handbook outlines affiliate marketing basics, types of Affiliates, key players in the local market, best practice for advertisers, the role of the networks and more.
Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, including Commission Factory, the Working Group aims to bring awareness and education to the growing local market.
Read more and download here.
13th October 2016
It is starting to feel a lot like Christmas! Well at least in the Commission Factory office it is. The Client Services team are busy making plans with our advertisers and affiliates to ensure that all parties make the most of the busy Christmas and January promotional periods.
To help our advertisers on their way to quarter 4 glory, we have created a general guide for Q4 planning. The key dates over the period are:
- Halloween: Monday 31st October
- Melbourne Cup: Tuesday 1st November
- Click Frenzy: Tuesday 15th November (7pm for 24 hours)
- Black Friday: Friday 25th November
- Cyber Monday: Monday 28th November
- Christmas Eve: Saturday 24th December
- Christmas Day: Sunday 25th December
- Boxing Day: Monday 26th December
- New Year’s Eve: Saturday 31st December
- New Year’s Day: Sunday 1st January 2017
- Australia Day: Thursday 26th January 2017
The guide comprises some ideas to start you off in your panning. You can view the whole guide here.
Any questions or comments, please feel free to get in touch with the team!
22nd July 2016
Last night was the annual ORIA Awards ceremony in Sydney and the Commission Factory team were in attendance to help celebrate the industry in style.
Congratulations to all the winners, including our advertisers who won or were runners up in the award categories, including Nourished Life, Costumes.com.au, Mon Purse, Tinyme, Deliveroo, Hunting for George, Vinomofo and Zanui.
Check out the review from Power Retail for all the winners and the categories.
24th March 2014
After months and months of work the world’s best-looking affiliate marketing network, now has an app that’s just as stunning and keeps you up to date on the go!
Monitoring and keeping track of your performance marketing campaign for both merchants and affiliates has never been easier with the Commission Factory app. Receive real-time analytics and statistics, view reports and communicate with your referral partners through our built-in message centre.
- Real-time analytics
- Revenue reporting (Commissions and Sales)
- Notification Centre integration
- View, Reply and Send message to referral partners
- Real-time transaction and transaction status reports
- Monitor all account debits and credits
- Daily performance reporting
- Continually updated and improved
Like the desktop platform our mobile app will continue to evolve to include new features and functionality for our members over time. If like many people you find yourself on the move often and need quick access to your revenue stats then don’t hesitate to download the Commission Factory app now!
**Android and Windows Phone versions are currently in development and will be released shortly**
24th March 2014
In a recent update to the Commission Factory platform we can now track exclusive coupon codes to the individual affiliate without the need for a user going through a traditional tracking URL.
Merchants and affiliates can use coupon/voucher codes as an additional tracking method. For supported shopping carts, merchants can attach coupon codes to a particular affiliate and when someone uses that code, the sale will be associated with that affiliate, exactly as if a URL with an affiliate tracking code was in it.
Regular coupon functionality, generic codes and standard tracking are not affected or modified in any way. Click-less tracking simply complements the historically used forms of tracking and no longer limits the capture of revenue from channels that have been hard to attribute revenue to affiliates.
17th December 2013
The couponing market is seeing a marked increase in Australia with many retailers joining schemes to drive customers to their website and increase their profits. But what about the negative press couponing gets? Do people spend less when they use a coupon? Is it a good idea to offer an incentive to sign up to a newsletter? Is it all just a big waste of time?
18th October 2013
An independent survey of 2,000 online shoppers revealed that 88% of people say they are open to online retailers following up by email if they abandon an online purchase and over a third (35%) say they actively welcome the assistance.
When starting an affiliate program not many merchants or advertisers are not aware of what doors this performance marketing channel can open for them. One such complementary service is cart abandonment, also known as cart recovery. Cart recovery helps retailers benefit from increased conversions and grow their revenues without negatively impacting their margins. In fact most cart recovery companies work with the affiliate networks around the world to offer the service within a paid-on-performance model – just like any other affiliate. For Merchants it means there are no setup fees and no monthly fees, making the allure of performance marketing models all that more robust.
23rd April 2013
Google has officially announced that they are closing the doors on their affiliate network just shy of it’s fifth birthday. The question on many peoples minds is very simply “why?”.
Head of Google Affiliate Network, J.J. Hirschle stated on the official GAN blog, “We’re constantly evaluating our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers. To that end, we’ve made the difficult decision to retire Google Affiliate Network and focus on other products that are driving great results for clients.”
17th October 2012
It has become increasingly important for marketing managers, agencies or affiliate program managers to see where their, or their clients money is being spent through multi-channel tracking. Because the method of promotion and attribution is becoming more complex the code snippets and management of a successful campaign is also becoming more complex. The basics like Google Analytics are no longer simply enough on their own; for affiliate marketing you need a conversion pixel or script and for retargeting you need multiple code snippets from multiple sources. To complement their already robust performance tracking Analytics software, the data giant Google have released – Google Tag Manager.
23rd August 2012
The Australian e-commerce space has been open to a lot of debate lately, with traditional, old school bricks and mortar stores fighting the transition to online with fierce conviction. In the end it seems that those fighting the hardest tend to see what we have seen for years and to go where their customers are now shopping.