Onward is a performance-focused brand for athletes and those who aspire to an athletic lifestyle. Our mission is to combine our 30 years of industry expertise with performance-led design, technical innovation and style, to create finely crafted equipment and athletic-inspired apparel & accessories to optimise your sporting ability.
At Onward, we promote a determined and active lifestyle by expressing ourselves through athletic performance. Our motto is “Always ONward”, which is our approach to everything we do. We will continually push the boundaries of what is possible, in both product design and training, in our relentless goal to lift you up and enhance your performance.
Team Onward was established in 2013 in a small town outside Atlanta Georgia USA, by husband and wife team, and veteran athletes, DJ and Jessica Walton. As the business experienced significant organic growth, Arjun David - entrepreneur, and ex-founder/owner of Olympic Games endorsed boxing brand Sting, joined the team and formed Onward Group in 2018 to support the brand’s global expansion. With a shared vision and commitment to build a brand by athletes for athletes, DJ and Arjun bring over 30 years of athletic expertise, technical product knowledge, and brand development together to create superior product driven by performance.
Today, Onward is a progressive athletic brand endorsed by USA Boxing and coveted by professional athletes, with distribution across the US, Australia, New Zealand and South Korea, a powerful online presence, a significant retail partnership with Amazon, and stocked in a number of independent sports stores and gyms.
Onward is a progressive athletic brand with a passion for sports and a relentless spirit. It is young, fresh, energetic and unapologetic, yet sophisticated. Each piece of equipment and apparel is designed for a purpose and built for optimal performance, with function, durability, and style, at the core of design philosophy.
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We look forward to working with you!
Always Onward, Team Onward