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5 Reasons you Should Invest in Branded Pens
If you currently run a company or work for a company that uses branded pens, then you don’t really need to read this article, unless that is, if you are wondering why you are using them? We have outlined for you the top reasons companies should invest in branded pens. Some of these reasons will also be true for other branded promotional products
1. Consumer behaviour has changed.
Although promotional products date back to the 1700’s it is a relatively new use in everyday business behaviour and this phenomenon has become widespread. Consumers now rule and buy on their own terms and the internet has had a major influence over this behaviour. Consumers are far more educated on the products they buy and are less responsive to the traditional marketing messages sent out by companies.
But, just because you hand them a pen it doesn’t
mean they will purchase your product or service straight away, but they are more likely to recall your brand or company name when they do go to purchase theses products or services at a later date, because of the promotional product you have given them.
2. Branded Pens work
A lot of businesses ask, do branded promotional products like pens really work and what are the benefits to the company? The easiest answer that anyone can give is yes, they do work. Branded items such as pens have been proven to increase a company’s brand awareness. You should check out a previous article we wrote, Do promotional products work? This will help you see why they work and the impact they can have on your company brand or image.
3. Your customers want Branded Pens
Customers love receiving gifts, especially gifts that are useful to them in an everyday way. If you can offer a gift like a branded promotional pen it is like repeat advertising that you only pay a small once off fee for. The customer will constantly see your brand or logo every time they use the pen embedding your brand in their memory.
4. Your Competitors
Most likely your competitors are already using branded promotional products like branded pens and other gifts, if so, this already puts them ahead of your company at events like trade shows and company events. By offering gifts like branded pens you can be advertising your company long after these events have ended. Branded promotional pens are like business cards that don’t get filed away in a rolodex but used by your clients and potential clients daily for constant reminders of your brand or logo.
5. Cost Effective Brand Awareness
At a starting cost of around £0.24p per branded pen these pens can be one of the most cost effective promotional products. All you have to do is pick the type of pen you would like, the colour and add your company brand, logo or message. These pens will have a long life in your clients hands working daily, letting them know your company is there. They also have the added bonus that if they are passed on to their clients you are extending your advertising at the same once off cost. Read more about low cost brand awareness.
Putting a small amount of your advertising or marketing budget into branded promotional pens will give your company payback for a long while to come.
- See more at: http://www.nationalpen.co.uk/uk/blog/5-reasons-you-should-invest-in-branded-pens.asp#sthash.mVHJv8Mb.dpuf