Mattel Shop

At Mattel Australia, we bring imagination to life through some of the world’s most iconic and beloved toy brands. From inspiring creativity with Barbie, to high-speed adventures with Hot Wheels, early learning with Fisher-Price, and exciting journeys with Thomas & Friends, we offer a diverse range of toys and products that have delighted families for generations. Our extensive catalogue combines innovation, quality, and trusted entertainment, making Mattel a household name across Australia and beyond. As a Mattel Australia affiliate partner, you’ll have the opportunity to promote globally recognised brands that parents, collectors, gift buyers, and children know and love.

Affiliate Programme Highlights

• 8% commission on validated sales
• 30-day cookie period
• Promote internationally recognised brands including:
  • Barbie
  • Hot Wheels
  • Fisher-Price
  • Thomas & Friends
  • And many more Mattel favourites
• Extensive range of toys, collectibles, educational products, and gifts
• Trusted global brand with strong consumer recognition
• Regular product launches and new arrivals throughout the year
• Ideal for family, parenting, toy, gift guide, lifestyle, and collector-focused publishers
• High-quality creative assets and brand appeal to support conversions

We’re excited to partner with affiliates who share our passion for inspiring play, creativity, and discovery. Whether your audience consists of parents searching for trusted toys, collectors seeking the latest releases, or gift buyers looking for the perfect present, Mattel Australia offers something for everyone. Join our affiliate programme today and start earning commission while promoting some of the most recognised and loved toy brands in the world.