Flex Your Hustle

Stories from remarkable marketers who built multi-million dollar businesses without a traditional playbook. Real hustle, real results.

FLEX YOUR HUSTLE
by Commission Factory
FLEX YOUR HUSTLE
by Commission Factory

Latest Episodes

Our second season goes deeper, with more industries and more insights, and more of the behind-the-scenes stories that never make it into the marketing textbooks.

Irene Falcone
EP 01 Season 2
Irene Falcone
Founder & CEO · Sans Drinks

Frustrated by the lack of quality non-alcoholic alternatives on the market, Irene founded Sans Drinks in 2020 and built it into one of Australia's most recognised non-alc retailers.

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Joel Leong
EP 02 Season 2
Joel Leong
Co-Founder · ShopBack

ShopBack is now Asia-Pacific's leading shopping rewards platform with 38+ million users across 10 markets. Joel shares how they scaled at pace across an incredibly diverse region.

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Anthony Nappa
EP 03 Season 2
Anthony Nappa
Director · Oz Hair and Beauty

What started as a family salon business evolved into one of Australia's major omnichannel beauty retailers. Anthony unpacks the retail evolution that made it happen.

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Alex Short
EP 04 Season 2
Alex Short
CEO · PerformID

PerformID is a card-linked shopping platform built for financial institutions. Alex breaks down the intersection of fintech and affiliate marketing and what makes it a powerful combination.

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David Simmons
EP 05 Season 2
David Simmons
CEO · JUCY

JUCY's lime-green campervans are iconic across Australia and New Zealand. David shares how a challenger travel brand built genuine customer love in a market dominated by the big players.

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Sam Viney
EP 06 Season 2
Sam Viney
Head of Marketing · Lounge Lovers

Lounge Lovers grew into one of Australia's most recognised furniture retailers by leaning into content, community, and a product that people genuinely love showing off in their homes.

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Samuel Wood
EP 07 Season 2
Samuel Wood
Founder & CEO · Azura Fashion Group

Samuel built the Azura Fashion Group from the ground up, establishing a fashion brand with real longevity in a market notorious for its rapid-fire trends and throwaway culture.

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The Influencer Panel
EP 08 Season 2
The Influencer Panel
Special Episode · Featuring Scrunch

A special panel discussion diving deep into the state of influencer marketing, where it's headed, what's working, what isn't, and how brands can cut through in a noisy landscape.

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Matthew Lloyd
EP 09 Season 2
Matthew Lloyd
Marketing Lead · MySale

One of affiliate marketing's longest-serving practitioners, Matthew has been in the game since the early 2000s. He shares two decades of perspective on how the channel has evolved.

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Julie Stevenja
EP 10 Season 2
Julie Stevenja
Founder · Wrapd

Julie walks us through the bold decision to rebrand Wrapd and how a considered approach to renaming and repositioning actually strengthened consumer trust rather than disrupting it.

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Verity Rowe
EP 11 Season 2
Verity Rowe
Marketing Manager · Lululemon

Lululemon is one of the world's most powerful activewear brands. Verity goes behind the curtain on how a brand with such a passionate community continues to grow without losing its identity.

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Where it all started

Season 1 launched the show with stories that blew our audience away, founders who turned passion projects into powerhouse businesses.

Jody Allen
EP 01 Season 1
Jody Allen
Founder · Stay At Home Mum

A Facebook community group grew into one of Australia's largest publishing empires for mums. Jody's story is a masterclass in community-first brand building.

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Rob Godwin
EP 02 Season 1
Rob Godwin
Director and Head of Operations · Lovehoney

Lovehoney is now a $1.2 billion global sexual wellness retailer. Rob shares how they built a respected, mainstream brand in a category that most marketers would shy away from.

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Ashleigh Gardiner
EP 03 Season 1
Ashleigh Gardiner
Head of Data & Product · My Muscle Chef

When the world changed overnight, My Muscle Chef had to adapt their entire distribution and marketing strategy. Ashleigh tells the story of a brand that pivoted faster than anyone expected.

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Adrian Fagerlund
EP 04 Season 1
Adrian Fagerlund
Co-Founder · Linkby

Linkby connects advertisers and premium publishers by allowing publishers to easily create a simple trackable CPC link that can be inserted into the content.

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Pascale Helyar-Moray
EP 05 Season 1
Pascale Helyar-Moray
Founder and CEO · Super Rewards

Cashback program focused on women and superannuation, helping women build their financial future through everyday shopping rewards.

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Panel Discussion
EP 06 Season 1
Panel Discussion
- · Uniqodo

Explores coupon codes and going beyond discounting strategies to create more intelligent and sustainable promotional approaches for ecommerce businesses.

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Sam Brett
EP 07 Season 1
Sam Brett
Founder & CEO · Naked Sundays

Identified a market gap for sunscreen that's wearable under makeup, creating a brand that makes sun protection effortless and elegant for everyday use.

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Elliot Midalia
EP 08 Season 1
Elliot Midalia
Managing Director · Boody

Boody's sustainable underwear and activewear brand was born from an unexpected mix of fashion and pharmacy expertise. A story about doing things differently from day one.

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RevLifter
EP 09 Season 1
RevLifter
- · RevLifter

Make every ecommerce deal intelligent through personalized offers that respond to customer behaviour, maximising conversion while protecting margins.

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Michael Elschenbroich
EP 10 Season 1
Michael Elschenbroich
CEO · Stylink

One of the largest end-to-end content monetisation platforms worldwide, empowering creators to turn their influence into sustainable revenue streams.

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Kahrissa Bell
EP 11 Season 1
Kahrissa Bell
Mr Consistent

Pre-made cocktail mixers designed for bar distribution, bringing professional-quality cocktails to venues and homes across Australia.

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James Taylor
EP 12 Season 1
James Taylor
Founder & CEO · Particular Audience

Economic resilience strategies for business growth, exploring how brands can thrive and adapt in challenging market conditions.

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Gai Le Roy
EP 13 Season 1
Gai Le Roy
CEO · IAB Australia

Support sustainable and diverse investment in digital advertising, discussing the future of the advertising ecosystem and industry standards.

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Zane McIntyre
EP 14 Season 1
Zane McIntyre
CEO · Commission Factory

Our own CEO discusses why Commission Factory launched Flex Your Hustle, what they hoped to achieve, and what they learned from the first season of the show.

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