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Key takeaways
- Advertiser (Account) Management is the support Commission Factory gives you to run and grow your affiliate program.
- Your technology plan (Core, Grow or Elevate) sets the platform features you can use.
- Your service plan (Support, Lite, Plus or Pro) sets how much hands-on help you get.
- Short-term support packages are available for launches and key sales periods, with no long-term commitment.
A strong affiliate program needs a clear plan, relevant partners and support that fits your business. Advertiser Management helps you bring those pieces together.
New to affiliate marketing basics? This guide covers who supports you, how your plans work and what you can do to keep your program moving.
What is Advertiser Management?
Advertiser Management is the support you receive to run and develop your affiliate program. At Commission Factory, it can include platform guidance, campaign planning, publisher coordination and performance reviews, depending on your service plan.
The goal is to connect your business goals with practical activity in the affiliate channel. You can manage execution yourself, or work with an account manager on proactive optimisation.
Who will you work with at Commission Factory?
Your points of contact depend on your service plan. There are three account roles.
- Senior Account Manager (SAM): Strategic guidance for key accounts. Your SAM helps align program activity with your wider business priorities.
- Account Manager (AM): Proactive program management, including strategy, optimisation and reporting.
- Account Executive (AE): Support with account delivery and queries, and assistance for account managers. On lighter service plans, you stay responsible for execution.
What's the difference between technology and service plans?
Your technology plan decides which platform features you can access. Your service plan decides how much hands-on support you receive.
Core, Grow and Elevate technology plans offer different levels of technology and commission functionality. Knowing both plans helps you build campaigns around the tools and support available to you.
What Advertiser Management support can you access?
Commission Factory offers four service plans, each with a different level of involvement.
| Service plan | Who supports you | What's included |
|---|---|---|
| Support | Ticket support | Help with queries, without a dedicated account contact. |
| Lite | Account Executive (reactive) | Self-managed service with training and guidance, plus the option of a monthly check-in call. Day-to-day execution is your responsibility. |
| Plus | Account Manager (proactive) | Strategy, program optimisation and standard reporting. |
| Pro | Bespoke management | Weekly calls, publisher meeting coordination and tailored reporting. |
Your agreed service scope sets out exactly what's included. If your program needs have changed, talk to our team.
How do you get started with Advertiser Management?
Start with what you want your program to achieve. Then share your priorities, campaign calendar and budget, agree responsibilities, and decide how you'll measure success.
Say you're preparing for a product launch. Share the launch date, offer details and approved creative early. That gives your team time to discuss relevant opportunities within your service scope.
Can Commission Factory help with a launch or key sales period?
Yes. Even without an ongoing managed service plan, you can access flexible, short-term support packages to make the most of key opportunities.
These packages suit you if you're:
- preparing for a major sales event
- launching a new product
- looking to recruit new affiliates
- needing extra campaign optimisation
You get targeted support without committing to a long-term service plan. Speak with our team to find the package that fits your business objectives.
How can you get more from your affiliate channel?
Set a clear goal and review results regularly. Use the reporting in your platform and service plan to assess performance, then agree what to repeat, adjust or investigate.
Keep us informed when your priorities change. Provide assets and approvals on time, and ask questions about our recommendations. The more context you share, the easier it is to plan your next steps together.
Frequently asked questions
Do I need a managed service plan to get launch support?
No. Commission Factory offers short-term support packages for launches, sales events, publisher recruitment and campaign optimisation, without a long-term service plan.
Who is responsible for running my program on the Lite plan?
You are. Lite is a self-managed service. An Account Executive provides reactive support, training and guidance, with an optional monthly check-in call.
Can I change my service plan?
Yes. Your agreed service scope sets out what's included. If your program needs have changed, contact the Commission Factory team to discuss your options.
Ready to grow your affiliate program?
Choose the level of support that fits your goals, then share your priorities with our team. Contact the team to find the Advertiser Management support that suits your business.