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Key takeaways
- Multi-channel affiliate marketing delivered first-to-market launch, 3 months ahead of competitors
- Spotlight content: +180.8% on TechRadar, +89.3% on Tom's Guide
- Display CTR: 2.1% (3x the 0.7% industry standard)
- Affiliate integrations converted high-intent audiences into qualified leads
- PC Gamer syndication: organic pickup, zero additional cost
The challenge
Exetel launched the One Plan: a simple, honest NBN offer. However, the telco market moves fast, competitors were circling; and Exetel had three months (July – September 2025) to own the conversation before the window closed.
The brief: launch faster and cut through the noise.
The need: an affiliate marketing strategy that reached high-intent audiences exactly when they were ready to act.
Strategy & placements
A coordinated ecosystem was built across every customer touchpoint: discovery → consideration → action.
- Spotlight content on TechRadar and Tom's Guide positioned Exetel's story as expert narrative, not ads. PC Gamer picked it up organically.
- Display placements kept Exetel top-of-mind across premium tech and lifestyle sites.
- Email (Solus EDM + newsletter integrations) reached audiences primed to engage.
- Affiliate marketing through Future's network turned high-intent audiences into qualified leads via precision-targeted placements.
The key: connect ready-to-act audiences with your offer at the exact moment they're ready to move.
The results
- TechRadar: +180.8% above benchmark
- Tom's Guide: +89.3% above benchmark
- Display CTR: 2.1% (3x the 0.7% standard)
- PC Gamer: organic syndication, zero cost
Exetel's affiliate program expanded significantly post-launch.
“We're able to tap into a high-quality, high-intent audience that is relevant to our brands. We continue to enjoy a great working relationship with Commission Factory and their affiliates.”
— Sarah Endres, Senior Marketing Manager, Superloop
What this means for your affiliate marketing strategy
- Intent beats reach. Right audiences at the right moment matter more than budget size.
- Multi-channel coordination multiplies results. When content, display, email, and affiliate placements align, they amplify each other.
- Premium partnerships drive premium conversion. High-authority publishers attract high-intent audiences that convert to 3x+ benchmarks.
- Speed wins. First-mover advantage is real. Smart strategy + fast execution + trusted partners = market leadership.
Want results like these?
Commission Factory works with brands across Australia and the Asia-Pacific region to build affiliate programs that deliver measurable, trackable growth.
Get in touch at commissionfactory.com/contact-us