The takeaway
A leading consumer technology company achieved 156% YoY revenue growth with two key content publishers by moving beyond traditional discount-led affiliate activity and investing in strategic content partnerships.
By reaching consumers while they were discovering, researching and comparing products, the campaign demonstrated how affiliate marketing can influence the entire purchase journey, not just the final conversion.
The results
The campaign delivered strong year-on-year growth across two leading technology publishing partners:
The opportunity
Launching a new flagship device in a highly competitive market presented a clear challenge: how do you demonstrate value when consumers are carefully researching and comparing their options?
With the new product carrying a $400 YoY price increase, the leading consumer technology company needed an affiliate marketing strategy that went beyond discounts and cashback.
The opportunity was to engage potential customers earlier in their journey, building awareness and consideration before they reached the point of purchase.
The strategy
Commission Factory developed an affiliate content partnership strategy with two leading technology publishers, securing premium placements across their trusted technology publications.
The campaign was designed to support three key stages of the customer journey:
- Discovery: Display and homepage placements to help build awareness and visibility.
- Research: Reviews and comparison content to give consumers the information they needed to evaluate their options.
- Conversion: Deal coverage and buying guides to reach high-intent shoppers closer to purchase.
The company invested $35K across the two publisher partnerships, supported by increased CPA rates to encourage continued promotion and maintain momentum throughout the campaign.
The success
The strategy delivered measurable growth across both publishing partners.
Publishing Partner A achieved 156% YoY revenue growth, alongside a 120% increase in transactions, 227% increase in clicks and 16% increase in AOV.
Publishing Partner B delivered 67% YoY revenue growth, with transactions increasing 66% and clicks increasing 110%.
The success of the campaign demonstrates the role affiliate content partnerships can play in reaching consumers in trusted environments and influencing purchase decisions throughout the consideration journey.
Turning consideration into measurable growth
For considered purchases, affiliate marketing can do much more than capture the final conversion.
By combining trusted content, strategic publisher partnerships and performance incentives, Commission Factory helped the leading consumer technology company build an ecommerce affiliate marketing strategy that reached consumers earlier and delivered measurable growth.
Looking to get more from your affiliate marketing strategy?
Commission Factory works with brands across Australia and the Asia-Pacific region to build affiliate programs designed to deliver measurable, trackable growth.
Get in touch at commissionfactory.com/contact-us