1,628% day-on-day revenue growth. 833% more conversions. 78.6% new customers.
Emma Sleep achieved these results through a ShopBack Flash Sale supported by Commission Factory. By increasing the CPA incentive to unlock premium placements, the partnership linked campaign investment directly to conversions and created a stronger opportunity for growth.
The Opportunity
Emma Sleep wanted to drive stronger growth through ShopBack, but accessing premium Main Flash Sale placements typically required a significant fixed investment or higher monthly commission volume.
For a high-AOV mattress brand, the potential was clear. The challenge was finding a smarter commercial model that could unlock premium visibility while keeping investment focused on performance.
The Strategy
Commission Factory worked closely with Emma Sleep and ShopBack to secure a CPA-only Main Flash Sale trial. An increased campaign commission replaced the fixed placement fee, giving Emma Sleep access to premium visibility with payment tied to conversions.
The increased CPA offered a stronger reward for converting shoppers, aligning both partners around campaign performance.
The campaign brought together four key elements:
- Premium placement across Flash EDM, push notifications, homepage hero and Instagram Stories.
- An increased CPA incentive to support publisher promotion, with commission tied to conversions.
- Strategic timing designed to reach high-intent shoppers when they were ready to convert.
- A co-branded Instagram giveaway to extend reach and engagement beyond the Flash Sale.
The Results: Affiliate Marketing Success at Scale
The Main Flash Sale delivered significant growth across key performance metrics:
| Metric | Result |
|---|---|
| Revenue | +1,628% DoD / +1,483% YoY |
| Conversions | +833% DoD / +1,300% YoY |
| Clicks | +6,170% DoD / +4,552% YoY |
| New Customer Rate | 78.6% |
| AOV vs Category Average | Almost 2x higher |
| Instagram Giveaway Engagement | 65.26% |
With 78.6% of conversions coming from new customers, the campaign also helped Emma Sleep reach and convert new audiences.
The campaign reached the commission threshold required to unlock future premium placements, turning the success of one Flash Sale into an opportunity for continued growth.
The Partnership Difference
“Working with Commission Factory has been a solid journey and our senior account manager, Lyssa, is what makes all the difference. She's been instrumental in building our ShopBack partnership and the Main Flash Sale campaign we ran together was a gamechanger.”
— Sid Puri, Senior Marketing Manager, Emma Sleep Australia
The Takeaway
A stronger CPA incentive can help unlock premium publisher opportunities while keeping investment tied to results. This campaign shows how a commercial model built around shared performance can deliver substantial growth.
For Emma Sleep, the Flash Sale delivered 1,628% day-on-day revenue growth, 833% more conversions and a 78.6% new customer rate. For the partnership, it established a performance-led approach and met the commission threshold needed to unlock future premium placements.
Ready to unlock your affiliate potential?
Commission Factory works with brands across Australia and the Asia-Pacific region to build affiliate programs that drive measurable, trackable growth. Let's talk about what's possible for your business.
Get in touch at commissionfactory.com/contact-us