Your next growth opportunity could be closer to home or in a whole new market. Choosing the right affiliate network starts with understanding where your customers are and where you want to reach them next.
Commission Factory brings local expertise and partnerships across Australia, New Zealand and Southeast Asia. Awin connects brands with partners across international markets.
Both are part of the Awin Group, giving you options to build your affiliate program around your business goals.
Key takeaways
- Growing in APAC? Commission Factory connects you with regional partners and local expertise.
- Planning a global affiliate program? Awin can help you explore opportunities across Europe, the Americas and beyond.
- New to affiliate marketing? Start where you already have customers, then build on what works.
- Thinking ahead? Your team can help you explore expansion opportunities through the Awin Group.
How are Commission Factory and Awin connected?
Commission Factory is part of the Awin Group. Awin acquired a 25% stake in September 2019 before completing its full acquisition in September 2020.
Commission Factory continues to operate with its own regional team and offices, combining local market knowledge with connections across the wider group.
For your business, that creates opportunities to explore partnerships beyond your home market, with teams who understand the regions you want to enter.
Who are Commission Factory?
Founded in Australia in 2011, Commission Factory is an Asia-Pacific performance marketing network connecting brands with affiliates, publishers and agencies across Australia, New Zealand and Southeast Asia.
You get local insight into the partners, shopping events and customer behaviour that shape your market. That helps you build relevant partnerships and make informed decisions as your program grows.
Who are Awin?
Awin is a global affiliate network established in 2000, with headquarters in London and Berlin.
Its international reach helps you connect with partners in the markets you want to grow into. According to Awin's figures, its network includes 25,000+ advertisers and 270,000+ active partners across 150+ markets, supported by teams across 15+ offices.
Awin also reports generating €17 billion in advertiser revenue in 2023, with an average return of €13 for every €1 spent.
Commission Factory vs Awin: the key differences
The key distinction is market focus. Your choice should reflect where you sell today, the support you need and your plans for growth.
| Commission Factory | Awin | |
|---|---|---|
| Founded | 2011, Australia | 2000, UK and Germany |
| Core markets | Australia, New Zealand and Southeast Asia | Europe, the Americas and other international markets |
| Best suited to | Brands building or growing an APAC affiliate program | Brands launching or expanding a global affiliate program |
| Affiliates | 50,000+ joined partners | 270,000+ active partners globally |
| Team | Local account management in APAC | Teams across 15+ offices |
Which affiliate network is right for beginners?
If you're new to affiliate marketing, start where you already sell and understand your customers.
Your first program is an opportunity to learn which partnerships drive results, how to structure commissions and what encourages customers to convert. Working with a team that understands your market can help you put those foundations in place.
Commission Factory could be a good fit if:
- Your customers are mainly in Australia, New Zealand or Southeast Asia.
- You're launching your first affiliate program or moving from another network.
- You want local support to develop your partner strategy.
When should you consider a global affiliate program with Awin?
A global affiliate program can help you reach new customers when your business is ready to serve them.
Before entering another market, make sure your delivery, pricing and customer support can meet local expectations. Strong partnerships work best when the customer experience supports the sale.
You could be ready to expand if:
- You already sell in, or are preparing to enter, the UK, Europe or North America.
- You have an established affiliate program and want to explore opportunities overseas.
- You can support local currencies, delivery and customer service.
How to grow through the Awin Group
Start with a clear plan, build on your results and speak with your team about the right approach to expansion.
- Build your local foundations. Launch and refine your Commission Factory program in the markets you know.
- Find what drives results. Use your reporting to understand your strongest partners, offers and commission structures.
- Choose your next market. Focus on a region where you have customer demand and the ability to fulfil orders.
- Explore opportunities with Awin. Speak with your account team about the setup and support available for your chosen market.
Frequently asked questions
Is Commission Factory owned by Awin?
Yes. Awin completed its full acquisition of Commission Factory in September 2020, following an initial 25% investment in 2019. Commission Factory continues to operate locally in Asia-Pacific.
What's the difference between Commission Factory and Awin?
Commission Factory focuses on Australia, New Zealand and Southeast Asia. Awin offers a global affiliate network across 150+ markets. Both are part of the Awin Group.
Can Commission Factory help my brand expand overseas?
Your Commission Factory team can help you explore opportunities through the wider Awin Group. Speak with your account manager about your target markets and the next steps for your business.
Which affiliate marketing solution should I choose as a beginner?
Start with your customers and the markets you can serve. If your focus is Australia, New Zealand or Southeast Asia, Commission Factory could be the right starting point. If you're targeting international markets, explore your options with Awin.
Build your next stage of growth
Whether you're launching your first affiliate program or exploring new markets, we'll help you find your next step.
Talk to our team about your affiliate goals.