How a travel brand grew its affiliate program over EOFY

Key takeaways

• A seasonal service package gave a travel brand extra affiliate management support for End of Financial Year (EOFY), with the flexibility to scale support around its priorities.
• The campaign brought on 14 new affiliates and secured six promotional opportunities.
• Impressions grew 22.52% and clicks increased 6.53% quarter on quarter.
• Revenue, AOV and transactions grew by 100%
• Relevant affiliate introductions, fresh creative and commission incentives supported the activity. The brand went on to confirm another quarterly package.

When your next peak campaign is approaching, extra support can help you put more plans into action. For one travel brand, Commission Factory’s seasonal service package provided focused affiliate support for End of Financial Year (EOFY), without an ongoing premium service commitment.

The team helped the brand connect with relevant affiliates and secure more opportunities to promote its package holidays.

Extra support when it mattered

The brand wanted to build awareness, strengthen affiliate relationships and support more bookings during key trading periods, particularly EOFY and Q4.

That meant finding the right partners, coordinating promotions and securing placements that matched its goals. A seasonal service package gave the brand additional affiliate program management support around these priorities, with the flexibility to choose when it needed it.

Turning travel offers into partner opportunities

Commission Factory focused on connecting the brand with relevant affiliates and giving those partners the offers, assets and incentives to get involved.

Build the partner network

The team recruited and onboarded 14 new affiliate partners relevant to the travel category. Proactive introductions connected the brand with affiliates aligned with its goals, opening up opportunities to reach new audiences.

Invest in extra exposure

The campaign secured six promotional opportunities. A promotional budget supported selected content affiliates through dedicated EDMs, editorial articles and other placements, giving potential travellers more ways to discover the brand’s offers.

Keep partners ready to promote

Offers, banners and creative were refreshed regularly around seasonal promotions and booking periods. Affiliates had current materials to work with, while commission structures were reviewed and adjusted to encourage participation and campaign exposure.

More partners and greater visibility

During the EOFY campaign, the brand expanded its affiliate network and secured additional promotional activity. The supplied campaign figures showed:

The quarter-on-quarter figures show growth in visibility and traffic during the campaign. They do not separate the package’s contribution from other seasonal or promotional factors.

Relevant connections with flexible support

For the advertiser, the greatest value was having a proactive team connect it with affiliates and opportunities that matched its goals.

“We received many opportunities to further push our promotions and reach new audiences. Isaac (Service Plan Manager) responded very quickly to connecting us with the right partners and found many opportunities that best aligned with our goals. For us, this was the greatest value.”

— Advertiser representative

The brand subsequently confirmed another quarterly package, continuing with focused support around its campaign priorities.

Planning your next peak campaign? Speak to Commission Factory about seasonal service packages and get affiliate support around your goals.