The Takeaway
A targeted affiliate marketing strategy helped Oz Hair & Beauty increase weekly Nioxin product sales by 436%, while also driving a 32% increase in units per basket.
By combining Commission Factory’s technology, strategic publisher partnerships, and dedicated account management, the campaign turned a premium cashback offer into measurable and repeatable affiliate marketing success.
The Opportunity
Oz Hair & Beauty wanted to increase sales for premium haircare brand Nioxin in a competitive market where standard promotions weren’t enough to influence purchasing behaviour.
The opportunity was to create a targeted affiliate strategy that would drive stronger sales, align retailer, supplier and publisher interests, and remain simple for the Oz Hair & Beauty team to manage.
The Solution
Through Commission Factory’s Elevate service, Oz Hair & Beauty received dedicated account management and end-to-end campaign support.
Commission Factory managed the strategy and execution, including:
- Publisher outreach and management to activate relevant affiliate partners
- Campaign coordination across offers, messaging and timelines
- Commission-by-brand technology to enable an exclusive 15% cashback offer on Nioxin
- Performance tracking and optimisation throughout each campaign
- Post-campaign analysis to identify learnings and future opportunities
The supplier-funded model brought together Nioxin’s promotional investment, publisher reach and Commission Factory’s affiliate technology and account management expertise to create a targeted approach designed to influence customer choice.
The Results
Across three consecutive monthly campaigns, the strategy delivered consistent results:
- 436% increase in weekly Nioxin units, growing from 10 to 56 units during campaign periods
- 32% increase in units per basket, showing customers were purchasing more Nioxin products per transaction
- Strong weekly revenue growth above historical averages across all three campaigns
- Repeatable performance, with results maintained across consecutive monthly activations
Testimonials
"What made this campaign work for us was trusting Commission Factory's guidance from the start. Their team recommended the right publishers for Nioxin, helped us think through budget allocation for the cashback offer, and then handled the day-to-day execution so we didn't have to manage every moving part ourselves. The reporting throughout each campaign gave us clear visibility into performance, which made it easy to see the results and back further investment in the strategy. It's the kind of partnership where we can hand over the detail and know it's being looked after properly." - Emily Taylor, Partnership Strategy & Growth Co-Ordinator at Oz Hair & Beauty
"An exclusive cashback offer at this level gave our members a compelling reason to choose Nioxin over other haircare brands, and that translated directly into stronger click-through and conversion rates. The Commission Factory account team made coordination seamless on our end, from clear campaign briefs to accurate tracking and consistent communication throughout.
This campaign is a great example of how ShopBack's supplier-funded model can drive real results by aligning brand investment with high-intent shopper moments, ShopBack helps partners like Nioxin turn cashback into a genuine competitive edge, not just a discount, but a reason to convert. Working with the Commission Factory team made that potential easy to realise." - Amanda Kalogeras, Account Manager at ShopBack
Why It Worked
The success came down to three key elements: aligned incentives, targeted offers and hands-on account management.
By offering premium cashback exclusively on Nioxin, Oz Hair & Beauty created a clear reason for customers to choose the brand. Commission Factory’s technology enabled the offer at brand level, while dedicated account management brought the strategy, publisher relationships and execution together.
Ready to get more from your affiliate program?
Commission Factory works with brands across Australia and the Asia-Pacific region to build affiliate programs that deliver measurable, trackable growth.
Get in touch at commissionfactory.com/contact-us