Key takeaways
- Above The Collar wanted to grow its customer base by reaching new, high-intent audiences; not just drive repeat purchases.
- Commission Factory connected Above The Collar with incentive/rewards publisher Nift and built an incentive-led strategy around an exclusive Men's Grooming Travel Bundle.
- The brand acquired 100 new customers in 30 days, achieved a 95% new customer rate, delivered a 4.5–6% conversion rate, and captured 2,800+ customers for future retargeting.
- Dedicated Account Management support through Commission Factory Plus Service Plan helped optimise performance throughout the campaign.
Above The Collar wanted to reach new customers quickly and turn that reach into measurable growth. Through Commission Factory Plus Service Plan and a strategic partnership with international publisher Nift, the brand acquired 100 new customers in 30 days, achieved a 95% new customer rate, delivered a 4.5–6% conversion rate, and captured 2,800+ customers for future retargeting.
The challenge
Above The Collar wanted to grow its customer base by reaching new, high-intent audiences; not just drive repeat purchases.
The focus was on finding a strategy that could deliver strong acquisition results quickly, while creating value beyond the first sale.
The solution
Commission Factory connected Above The Collar with incentive/rewards publisher Nift and built an incentive-led strategy around an exclusive Men's Grooming Travel Bundle. The exclusive discounted bundle gave new customers a strong reason to engage, while opt-in data capture helped Above The Collar build an audience it could continue reaching after the campaign.
With dedicated Account Management support through Commission Factory Plus Service Plan, performance was reviewed and optimised throughout the campaign to keep results moving in the right direction.
The results
The results showed the strategy was doing exactly what it set out to do: bringing new customers to the brand and having them convert.
With 95% of customers new to Above The Collar, the campaign delivered genuine acquisition. More than 30% of these customers also purchased additional products, demonstrating that they were exploring beyond the initial offer.
And with 2,800+ customers captured for future retargeting, the value of the campaign extended well beyond the first 30 days and continues to be an active partnership.
What our partners say
"Commission Factory made it easy to connect with Above The Collar and establish clear campaign tracking from launch. The team moved quickly to bring a compelling offer to life and stayed closely engaged as we optimized the campaign. That collaborative approach has helped Above The Collar acquire net-new customers through the Nift platform, and we're excited to continue building the partnership."
Yury Gilkin, Nift Business Development Director
"Being connected with Nift through Commission Factory's Plus Service Plan opened up a new audience for us. Nift and Commission Factory's recommendations shaped how we approached the offer, and having dedicated account management meant we could keep refining it as the campaign ran. It's a partnership we're looking forward to continuing."
Jerome Mendes, Above The Collar E-Commerce Co-Ordinator & Content Creator
Why it worked
The campaign brought together the right audience, a compelling incentive and hands-on support from the Commission Factory Account Management team.
That combination helped Above The Collar drive immediate results while creating more opportunities to grow customer value over time.
Ready to reach more new customers?
Commission Factory works with brands across Australia and the Asia-Pacific region to build affiliate programs that deliver measurable, trackable growth.
Get in touch at commissionfactory.com/contact-us